IMPORTANCE OF HIGH SEARCH AND LOW COMPETITION KEYWORDS IN BLOGGING


While starting a blog all by you, the only thing you go after is the best keywords for every search. But the foremost problem that comes in front of every new blogger is the keyword ranking. While you’re making the list of some relevant search terms, remember, your online competitors are doing the same thing, and they have not just ranked only on the first page of a search engine, but they are on top.
At this point, you sometimes might think about whether you could run over your competitors or not? Well, you obviously can, but all you need to do is to be careful with choosing your keywords. You have to make sure you choose low competition keywords for your future customers.
Many of you might be wondering on what is this term ‘keyword’ and why am I emphasizing on it so much, firstly, you should know what are keywords and why it is crucial in a blog?
Keywords are phrases and words that are typed by internet users in a search box of any search engine, for instance, Google, Bing, etc to find websites that match their requirements. Some keywords get tons of different searches while others get a few. There are some high trafficked keywords which are very competitive online as many competitors are chasing after getting referrals and traffic from internet users when they search for those keywords. Choosing a keyword for your blog is the most important thing you have to invest your time and thoughts in keyword researching. Once you have done researching keywords for your blog/website, you can create a plan on how to put those keywords into work for your website/blog. You will find plenty of tools that are available online which helps you to think about ways to put on the focused keywords to gain a qualified amount of traffic to your website’s pages.

Calculate keyword difficulty

There are many online tools where you can calculate the competitiveness for any keyword. The keyword difficulty from 1-100% shows you an approximate of how difficult it would be for you to snatch the position of your competitor in the Google’s top 20 with a specific keyword. But, keep in mind, the higher the percentage, the more work you’ll need to do to attain a higher rank than your competitors for focused keywords.
  • If the keyword difficulty is above 80%, it is categorized under difficult keywords. In which you’ll have to spend a lot of money and effort on link building and SEO, as well as time before you, will be qualified to enter the google top 20. But if you have a new site, try not to target on high competitive keywords.
  • If the keyword difficulty ranges from 60-80%, it comes under the category of average difficulty. To enter in the Google top 20 with these keyword difficulties won’t be easy either. Although, with high-quality content and proper backlinks, you’ll succeed in outranking your competitor’s rank.
  • If the keyword difficulty is below 60%, it considered as the easiest to rank for, though hard to find. Finding low competition and high volume keywords will need patience and hard work. After gathering a good amount of the search terms execute them all over your website or blog, it will generate the chances of ranking high for the high volume search words.

Keyword search volume

Keyword search volume involves the number of searches for specific keywords in a given period. Keyword search volume is usually estimated over a set period to provide a general idea with the marketers about the search term’s competitiveness and total volume. This statistic is contextualized within a specific time to enable SEOs and marketers to see how the keywords operate traffic over times. Now the question is, why does a keyword search volume matters? Search volume is necessary because it helps in attracting new visitors and traffic to your site. It is significant to focus on your keywords in your content that contains real search volume otherwise no one will find your content if they are not even searching for the targeted keywords. Though, if you’re aiming keywords with extremely high search volume, it will become difficult for you to rank your content and compete with large-scale websites.
Ahrefs: Ahrefs is one of the most influential social media and SEO tool with vast features. It is also called as backlink checker by most of the SEOs. Ahrefs competes with majestic and analytical tools with indices like SEMrush and Moz.
Google keyword planner: it is an effective tool to get a general idea of your ideal market and keywords. The only con is that your rivals might be using the same tool as you, which could end up in getting same results as they do.
SEMrush: can be called as the best SEO keyword tool in today’s market. It has various features which allow you to make an in-depth examination of your website.
Just remember each tool has different benefits and downfalls. Each of them is different in its own. take your time to find the best tool for yourself which according to you will work best.
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Author: Karan Tade

Website: https://karantade20.blogspot.com/

7 WAYS TO BECOME THE BEST DIGITAL MARKETER

In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet.
With so many people playing, working, and shopping online, it's no wonder that digital has moved to the forefront of the marketing department's priorities. From maintaining relevance in their customer's mind to building a profitable brand, companies, organizations, and businesses are starting to invest a lot in digital marketing.
Whether you've set your sights for a future career as a digital marketer or want to level-up your skills, certain tactics and steps can be taken to find success in any position. Between working for yourself as a freelancer and landing a high-level digital marketing position in an organization, there are a variety of jobs available to those with relevant and up-to-date skills.
So what can you do to become the adaptable, in-demand digital marketer that companies are seeking? Here are 7 key tips that will help you specialize, strategize, and streamline your career as a digital marketer.
1. Attend Networking Events
Although knowledge and information on digital marketing are widely available from sources such as podcasts and online articles, investing in a trip to a professional conference offers you benefits that other informational sources just can't.
At these conferences or networking events, you have the opportunity to listen to global industry experts, take advice from best-in-class digital marketing professionals and get a glimpse of the direction that the digital marketing industry is heading in. They are often full of interesting events, workshops, and lessons, all geared to help you enhance your skillset and expand your understanding of why you do what you do.
Not only can these local or international conferences revamp your professional skills, but they give you the opportunity to build better professional interpersonal relationships.
2. Learn from Digital Marketing Brands and Entrepreneurs

If you're considering or just starting out in a career in digital marketing, making the investment in a professional digital marketing conference may sound like too big of a leap. Luckily, there is a variety of progressive and informative content online geared towards making your career in digital marketing a success.
These digital marketing 'thought leaders' have the experience, expertise, and knowledge needed to create digital content that is extremely accessible for beginners. And since most of these thought leaders are digital marketers themselves, they know exactly how to make their informative content easy to find on search engines and across social media platforms.
Chances are you've already seen articles from digital marketing experts like Neil Patel and Service as a Software (SaaS) providers such as HubSpot. These professionals have created content directed towards industry newcomers and high-level marketers alike, helping you reach your goals as a digital marketer in a field that can sometimes feel like it is continually changing.
3. Connect with Like-Minded Individuals
As a digital marketer, a large part of what you do is developing communities online. Whether it's around your personal brand or for a global organisation, an active community can make or break your business. So why wouldn't you want to be actively involved in a like-minded community of digital marketers?
Active digital marketing communities either online or offline can help you recognise the importance of what you do and how it fits within the 'big picture' of your business and your life.
When you're able to communicate your frustrations openly or simply ask a question about an area of digital marketing you're unfamiliar with, you can gain confidence in your abilities and push yourself to both learn and try new strategies and processes.
4. Find a Digital Marketing Internship
Like with any internship position, many individuals take them for the opportunity to be exposed to a professional environment that pushes their capabilities forward. An internship is often challenging, but when you're surrounded by the right team of professional marketers, you can learn from both the mistakes and successes they've experienced over the years.
Not only an internship can help you expand your digital marketing portfolio and experience, but it can help you determine what you appreciate in a work environment.
As there are so many facets of digital marketing, you may find that you appreciate solitude when trying to write creative content, or instead that you thrive completing a collaborative content strategy to push a new product or service.
Although you can take the time to learn and experience facets of digital marketing for yourself, an internship will put you face to face with the real-world roadblocks that marketers must overcome and the processes that help them become the renowned marketing team that they are.
5. Become a Member of a Professional Body
Did you know that becoming a certified member of a professional body isn’t just for service-based careers like architects, solicitors, or doctors?
Digital marketing is a necessary and growing industry around the world, meaning that being a member of a professional digital marketing representative body can help you stand out from the competition when trying to land your dream job.
Often, becoming a part of a professional body can only be achieved after completing a certificate program. For digital marketers, a Digital Marketing Professional Certification training course can qualify you to be a certified digital marketing professional. These courses often cover essential facets of digital marketing, including:
  • SEO
  • PPC marketing
  • Email marketing
  • Social media management

6. Stay Up to Date on the State of Digital Marketing

In the same way that programs, apps, and social media platforms are ever-evolving, so is the way in which digital marketers must interact with audiences. From keeping up with popular online acronyms to knowing how artificial intelligence (AI) is impacting the way people use technology, the world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up.
To become a best-in-class digital marketer, make sure that you are staying up to date with industry issues, valuable content, and various updates.
The good news? Keeping up with the digital marketing industry isn't hard. Incredibly informative podcasts on the subject are widely available, and websites such as Buffer and the Content Marketing Institute write clear and well-researched pieces on basically anything you’d want to know about digital marketing.
Whether you subscribe to these publications to receive regular notifications of new content in your mailbox or prefer to tune into a podcast on your morning commute, this newfound understanding of your industry and its inner workings can help you become a digital marketing expert.
7. Practice Continuous Learning
Although education can be a valuable asset to any career in digital marketing, learning shouldn’t stop when school is done. Investing in training throughout your digital marketing career can help you become a stand-out digital marketer with a varied, in-demand skill set.
As we mentioned above, the digital marketing industry is continually evolving, meaning that your knowledge of the industry should be, too. A career in digital marketing allows you to follow your curiosities by taking advantage of available training sessions.
As you know, you’re much more likely to follow through with a course or certification if it’s an area you are interested in. Curious to know how PPC advertisements work? Want to know what factors create a persuasive sales page that gets results?
There are plenty of digital skills training courses available both online and offline, so don’t be afraid to invest in your career.
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Author: Karan Tade

Website: https://karantade20.blogspot.com/

Why Keyword Research Is the Most Important Part of Digital Marketing

ARE KEYWORDS STILL RELEVANT FOR SEO?

A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand the natural language. Google is so good at doing this now that it can actually identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase. Some people argue that it is more important to think about the concepts that Google interprets regardless of the actual words that are being used. While this may be somewhat true, keywords are still a very important concept of SEO.


HOW SEO HAS CHANGED

Consider pagerank. It is not dead, but it did go from being the top determining factor for the ranking of a website to only one of over 200 factors that are used by Google to determine the ranking. And now all of these factors are sifted through and analyzed, to help google determine your own page authority. This means that things like your content quality, inbound links, outbound links, social media shares, ease-of-use, and even website design are all weighed to determine your worthiness as a leader in this subject.

Consider your keyword placement over its frequency. It is still quite important to incorporate your long tail keywords within your page title, sub headers, URL, meta-descriptions, image descriptions, and the like. And short tail keyword placement is still a very important factor. Considering frequency, you may simply need to worry less. It is not important for you to repeat a keyword over and over through the content anymore. This strategy simply does not work. It may actually devalue the copy and make it less enjoyable to consume.

Think about semantic search over short and long tail keywords. The terms long tail and short tail in reference to keywords have been around for a long time. Long tail keywords, those that are longer than three words, are said to be more effective than short tail keywords since they can target a more specific search query, which is helping you target your niche better. But, how true is that now thanks to Hummingbird? Google uses something called semantics search to filter out the meaning behind your words.

What exactly does this mean? For example, say you have a website for your organic dog treats in New York City. Let's also assume that you are content does not use the words “affordable dog treats” for whatever reason. But your dog treats are affordable, actually very good prices. These prices are listed so that your customers can figure out if it is within their budget or not. Assuming that you have a good amount of monthly views, if a potential visitor types in “organic cheap dog treats in New York City” your website could pop up within the top search results. This is because Google is able to determine on its own that your dog treats also fit a cheap qualifier that your potential visitor is looking for.

SEO FOR THE FUTURE

Keywords will not be disappearing anytime soon, they are still a very important part of SEO. It is likely though that SEO marketing will change time and time again as Google becomes privy to the games that some content publishers play with search engines. This will happen over time so there is no reason to get in a tizzy just yet.

WHY QUESTION KEYWORDS RELEVANCY

The world's largest search engine, Google, has done many adjustments in the last few years to make individuals question if words still have value when it comes to SEO. Keywords have been removed from organic search data within Google analytics and websites have been punished that contain over use keywords within the anchor text when building links. They have even gone so far as to punish websites that use keywords within the domain. But the fact is still there that keywords are in very relevant to SEO. Any random person searching the Internet probably does not type "I want to find a box about cooking” within the search engine. They will type “cookbooks” or “books about cooking”. This is confirmed by Google. People of the Internet are still using keyword phrases when looking for specific content on search engines. They are not typing sentences, or paragraphs. They are typing in keyword phrases. This is the exact reason as to why keywords are still relevant in regards to SEO.

The average usage of keywords can be verified through Google adwords keyword planner. You can find search queries that individuals are using to get to your website using Google's Webmaster tools. And there are certain tools that will show you the 10 suggested keywords that Google gives when someone begins typing a search query. But regardless of this, do you know how to choose the correct keywords to use for your website? And how are you applying them to your homepage, your content, your social media profiles?

USING THE RIGHT KEYWORDS

You will need to figure out the right keywords to use. Aside from using the tools that are mentioned above, there are more ways to discover the valuable keywords for your SEO strategy. There are many places that you will come across related businesses, websites, profiles, and even pages. For example, if you search for Redbox on Google, you will be suggested Blockbuster (there's a throwback!), Netflix, Gamefly, Walmart, and more. If you like a certain car company on Facebook, you will be shown “related pages” for all of the other major car companies. If you search for a large tech company like Windows on LinkedIn, you will see that people also viewed Google, Apple, Facebook, and more.

While not all of the items that are deemed related actually are, most are. They can be a great way to get inspiration for keywords, directly from your competition. Check out their website and see which keywords they are using. Look in the title, the descriptions, their bios, and pieces of content. There's a good chance that you will find one or two terms that you will be able to use for your own business.

LISTEN TO YOUR VISITORS

When you have a business, then the people that you want to discover your website are all your potential customers, right? This is the reason that you need to listen to the keywords that customers are using when they are talking about your business or even your competition. You will see these keywords in things like a contact form or when they email you. Give special attention to phrases like “I am looking for a ___” “can you help me with my ____” the words that are used to fill in these blanks are likely what your customers are using in their search queries.

Keyword intent is also something to consider. For the most part, keywords will fall into one of two categories: non-commercial intent and commercial intent. Non-commercial intent keywords are those that people use when searching for just information. Commercial intent keywords are those that people are searching for when their own intent is to make a purchase of a product or service. Does this mean that you should be using only one or the other? No way. Even the non-commercial intent keywords carry the potential to lead to potential buyers. The key to this is to use the keyword with commercial intent on your homepage, about page, and products for optimization.

The simplest way to match online marketing with keywords is to do a quick audit. It should be noted that this will span beyond your own website. You will need to include:
  • The key pages contained on your website. This would be your homepage, products page, your about page, contact page, and the like.
  • The top content on your website. You can use Google Analytics to find out which of your blog posts were the most popular for the year.
  • The top content on your other media sites like SlideShare or YouTube.
  • All of your social media profiles like Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram, etc.
  • Your author biography on websites that you regularly contribute to and get traffic from.
You will take the URLs for these pages and place them in a spreadsheet or a Word document. For each of them, you should document:
  • The SEO title and meta description on each page for key pages and top content.
  • The title and description for top multimedia for content on social media sites.
  • The text that is used in the company or personal description for social profiles or author bios on things like Twitter, Facebook, etc. Anywhere that there is a short description about you.
After this, you will need to match key pages with the top keywords for commercial intent. Match the top content on the blog with the top keywords for non-commercial intent. Match the top media on other websites appropriately with the top keywords with commercial intent for presentations and videos about services or products, and do the same with top non-commercial keywords for multimedia that is just informational content. You will also need to match your social profiles and author biographies with the top keywords with commercial intent.

Last, you will need to implement all of these keywords. All of the keywords that you have determined to be the most important will need to be put in SEO titles, social media biographies, etc. It should be noted that when it comes to author biographies, the keyword does not to be present in the anchor text, but the keyword should be close to the link to your website.

THE BIG PICTURE

Keywords are not just important for the SEO of a website, they are important for off-site content and social profiles as well. This is so that people using the internet can discover your website through a variety of ways rather than just through searching keywords that are contained on your website. This type of presence can get you hooked up with various networks, driving more customers to your business.

To sum it all up, yes, keyword density is not the same hot commodity that it once was. Keywords could be crammed in every corner of a website and it would drive up the ranking. Google got wise to the tricks and came up with a way to make it more difficult to trick their algorithm. Now, it is important to focus on creating content that is unique, high quality, and relevant while still using your target keywords when it is appropriate. The content should be optimized for the users, not just for the keywords. Otherwise, the content will feel forced and disingenuous.
So that’s it. Keep refining, learning, and trying!
When you rank on the first page, let me know about it in the comments!
Like this post? Don’t forget to share it with your friends!

Author: Karan Tade

Website: https://karantade20.blogspot.com/

Digital Marketing During The Coronavirus

Everything You Need To Know About Marketing Your Business During The Coronavirus
(And Why It’s More Important Now Than Ever To CONTINUE Your Marketing Efforts!)
There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more.
But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time.
If you’re a small business owner, you probably have additional questions like this:
  • How is COVID-19 going to affect my business?
  • How should I market my business during this time?
  • SHOULD I even market my business during this time?
To answer that last one, absolutely yes, and here’s why:
At times like these, some businesses have a tendency to pull back or stop their marketing all together (like your competitors!) while the smartest businesses use it as an opportunity to get ahead.
So which one are you?
You have two options as a business owner:
Option #1: Embrace being a victim, pause all advertising efforts & brace for little to no results.
Option #2: Take your business by the horns and maximize this opportunity to get ahead!
Now, you may be thinking, “Yes of course I would rather see results than not, but how do I do that? How do I market my business through the Coronavirus?”
If you sell toilet paper or hand sanitizer, you probably don’t need to read any further. Otherwise, valid question!
Let’s look at a few ways the rest of us can utilize digital marketing to get ahead and come out on TOP!

Marketing Strategies That You Can Utilize Now

1. Social Media Marketing


People are spending more time online now more than ever. With so many adults working from home, kids taking classes at home and people in general trying to stay in as much as possible during the Coronavirus, people are glued to social media right now! With increased reach, engagement and time spent on social platforms, why would a business owner choose now to pause their social media efforts? Put your brand in front of where your target audience is already scrolling.

2. Search Engine Optimization (SEO)


Given the nature of your business, is it common for consumers to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page. For those who are already familiar with SEO, you know that it really is a process that can take some time- unless your competitors pause their SEO efforts! This is exactly what’s happening for many of our clients; their competitors are scaling back their SEO efforts out of panic, causing our clients to jump ahead in SEO rankings at a faster pace!

3. Email Marketing

As a business owner, are you ever really done learning about your audience? Is there ever a good time to stop building relationships with potential customers? Whether you’re B2B or B2C, email marketing can be a great way to connect with your clients. For B2B businesses, take this time to nurture your existing leads via email newsletters! For B2C and ecommerce businesses, understand that consumers purchase from brands they trust.

4. Social & Google Advertising

When business slows or uncertainties arise like they are now, it’s a common reaction for business owners to want to stop all advertising efforts. Why continue spending money if consumers aren’t actively purchasing as much, right? Wrong! First of all, it’s important to note that not all consumers are tightening their wallets. For those that are ready to spend now & continue life as normal, you want your business to be ready and in front of them! For consumers that aren’t spending as much now, they will later as soon as normalcy resumes, and who do you think they’ll purchase from? A business they spent all of COVID-19 learning about and familiarizing themselves with- not companies they didn’t see or hear about at all.

 If you want to invest in marketing but are nervous to or don’t know where to start, don’t worry! That’s exactly what we’re here for and trained to do. We can guide you every step of the way. Contact us today to get started.





Coronavirus: What Every Business Owner Needs to Know

Coronavirus: What Every Business Owner Needs to Know



While the full extent of COVID-19's global impact is yet unknown, it's a good idea to take precautionary measures to protect yourself, your employees and your business.


In light of this pandemic, it's important to stay updated on health guidelines from trusted organizations like the World Health Organization, Centers for Disease Control and Prevention or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation.


While hospitals and governments work to keep people healthy and safe, many businesses like yours are continuing to provide customers with what they need during this period.


General Tips


Here’s a list of best practices you can consider to keep your business running smoothly—online and offline.

01. Keep Your Business Safe

Update your employees with the latest news developments and health regulations. Provide this information in multiple languages to make sure everyone understands. Look out for common symptoms of the coronavirus like a dry cough, shortness of breath and/or fever. Create hygiene stations in the workplace and make sure your team is following protocol to keep everyone healthy. Encourage employees to work from home if they're not feeling well, or if they traveled recently.

02. Respond Quickly to Refunds

Avoid chargebacks by handling refunds as quickly as possible. Keep in mind, the refund process differs according to your payment provider. If you have to refund customers, give them a good reason to return to your business. Offer a coupon or discount for their next purchase as compensation. Moreover, show them you value their business and their patience.

03. Update Your Site

Keep your customers in the loop. Update your website and social media pages with any changes to your work hours, shipping delays or event/service cancellations. Add an FAQ section to your site to address customer concerns.

04. Modify Your Payment Options

Try to limit your transactions to contact less “tap” payments, or encourage customers to pay online using their phones. If using a POS system, disable on-screen signatures. You may even want to opt for online invoicing to digitize the payment process as much as possible.

05. Get Creative

Be prepared to think on your feet and work around issues as they arise. Consider workarounds, innovative solutions and be flexible so you can ensure customers will return. There is no one-size-fits-all plan. Find solutions that're right for you and your business.

EVENTS

Postpone your event. Unfortunately, postponing your event may be the best way to ensure you keep everyone safe. Change the date on your event page to a later date or set it to TBD.

Cancel the event. If you cancel an event using Events, an email will automatically be sent to your guests. You can edit this email with your own personal message.

Add a refund policy. Reduce the risk of chargebacks by adding a refund policy to your "About Event" section. This will make event-goers feel more secure about how you're handling the situation.

Keep attendees updated. Things can change very quickly. Make sure event details on your website are current. Share precautionary measures you’re taking to keep everyone safe. Add travel updates based on where people are coming from. Let your guests know in advance about changes using the following tools:
Move your event online. Determine if your event can take place virtually. If so, add links to your event page. Consider the following options:
Post guidelines and safety tips. Create clear safety guidelines for your event and share them with every attendee. Make sure these guidelines are consistent with your local health organization’s recommendations. Include reminders to wash hands, avoid unnecessary contact and touching of the face. Place these directives prominently on your event page and on signs at the event.

Provide hygiene stations. Set up stations where attendees can wash their hands. Include sanitation gel or face masks with your giveaway bags. You can even brand these items with your event logo.


STORES

Manage your inventory. Many localities in China and across the world are currently on lockdown. With this in mind, consider alternative ways to fulfill your orders. If your regular product supply is impacted by the current situation, let your customers know. 

You can source products with dropshipping suppliers, like Modalyst, to supplement your stock. Alternatively, you can use print on demand services like Printful or Printify to quickly create custom products. When sourcing or creating your own products, pivot toward items that can be useful to customers right now.

Update your timeframes. Because of how unprecedented this pandemic is, there are a lot of dynamic elements. To keep providing the best customer experience, make sure your policies are up to date. Let customers know from the outset that delivery may take longer than usual. Edit your store's shipping and delivery policies to reflect these changes.

Encourage online shopping. If you have a brick and mortar store, get your customers to shop online. Offer coupons and discounts to make that option more appealing.

SERVICES & APPOINTMENTS

It's becoming increasingly important to remain at home to avoid spreading the virus. In light of this, here are some recommendations for those in the service industry.

Go virtual. While there is nothing like in-person human interaction, consider offering virtual courses and consultations through video or live stream. Many meetings and classes can be moved online using tools like Google Hangouts, Skype and more.

Be flexible. Postpone your appointments or services and allow customers to do the same–especially if they don’t feel well or have traveled recently. Offer customers coupons and encourage them to reschedule to avoid unnecessary risks. Have your clients’ contact information up to date in case you need to reach out to them.

Double down on hygiene. Let clients know the steps you're taking to keep your business environment clean and safe. This is especially relevant to gyms, beauty and health/wellness businesses. Consider these safeguards:
  • Keep hand sanitizer, disposable wipes, soap and tissues on hand. Remind clients and staff to use them regularly.
  • Ensure everyone washes their hands (for at least 20 seconds).
  • Post reminders to avoid handshaking and touching your face.
  • Wear masks and offer them to your clients as well.
  • If relevant, wear protective gear and change them between each client.
  • Add extra buffer time between appointments to thoroughly clean stations and disinfect all equipment used.

Modify your payment plans. Create payment options to accommodate clients during this time period. Update your pricing plans to promote online interactions, such as flexible appointment scheduling or video appointments. Offer special discounts to loyal customers.


RESTAURANTS

Encourage online ordering. Provide customers with an easy option to order food online—pickup or delivery. Use special offers to make this option appealing. Reduce your delivery rate and offer deals for repeat customers.

Stock up on foreign ingredients. Delivery times may be delayed as the virus continues to spread. Make sure your store is well stocked with hard-to-get ingredients that can remain fresh long-term.

Create a new hygiene protocol. Train your employees to take extra precautions that keep your restaurant clean. Make sure everyone washes their hands thoroughly and frequently. Scrub all food surfaces, tabletops and tableware between customers. Follow guidelines from your local health department. Avoid unnecessary physical contact.

Have a business tip that we missed? Let us know what you're doing to keep your business running smoothly.